How to cook a Press Release: Simple Step-by-Step Recipe – Let’s say you have an info case and you want to get as much media coverage as you can, what should you do? I say “Get them interested”, and yes, it is that obvious.
It doesn’t matter if you send a paragraph via email, or you do Direct Message via Instagram, or you call up and pitch your news, or if you just post it on your website — all means are good if they help you ‘sell’ your story.
What do you eat a Press Release with?
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