THE TOP 7 CRM SOFTWARE IN 2020
TOP 7 CRM Software in 2020 – Are you overwhelmed with the amount of work it takes to handle all your customer interactions and relationships? Then you need a Customer Relationship Management (CRM) software.

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CRM is the approach adopted by a company to manage its interaction with its current and potential customers. Using Whatever CRM approach and software, businesses can best fashion their mode of operation to fit their target audience.
Why are you running a business if not to get customers, retain those customers, and make money?
CRM software is especially good for this; it utilizes data about a customer’s history with a company to improve business relationships with customers. It is specifically good at retaining customers and driving sales growth.
With CRM software, you can do anything from managing customer’s and potential customer’s data to using such data to improve business relationships.
It’s easy to use the CRM system to record and update the contact details of your customers, track interactions with your customers, and much more.
With this, you are less likely to lose customers due to negligence.
Every phone conversation with a customer, pitch to a new client/customer can be recorded in the software to avoid a mix-up of valuable information that could have made all the difference to the growth of your business.
You don’t want your customers frustrated because their complaints and issues are not being attended to quickly. Chances are they won’t be asking for your services again. Hence, you need to have all this information stored in one location, and ready to be found when the time comes.
THE Best 7 CUSTOMER RELATIONSHIP SOFTWARES THIS YEAR
There are so many CRM systems out there, it can be difficult to know which one to use for your business
With the right CRM, you can:
- have information about potential clients, where and how to find them
- be up-to-date about potential clients before calls and meetings
- have reliable and accurate sales data
- prioritize and get full reports on all day-to-day business activities
With this list, you can make the best decision out of the best 7 CRM software in 2020 to adopt for your business.
Don’t worry, we’ll only give you the best of the best.
1. ZOHO
Before jumping into Zoho CRM, you have to know that the CRM is part of a clique of applications within Zoho One designed to run a business.

You can access all the digital necessities for the smooth running of your business and serving of your customers in one location on this platform including Zoho Mail, Zoho Planner, Zoho CRM, Zoho Writer, Zoho Slideshow, Zoho Sheet, and a lot more.
Zoho CRM is just one of the excellent applications you can get from the Zoho package. It doesn’t matter if you are a small business or a large corporation, you can use Zoho CRM to optimize your relationship with your customers.
ZOHO CRM Features
Several features make this CRM one of the best of the 7 TOP CUSTOMER RELATIONSHIP SOFTWARE IN 2020.
You can handle email communication completely inside Zoho CRM. You don’t need to use an external email channel to send emails. On Zoho, you can send emails and even connect your emails to the customer records already on the platform.
Another awesome thing you can do with Zoho CRM is to make calls, schedule calls, get reminders, and save call logs from every interaction. To do this, you will have to connect your telephone provider to the CRM platform.
SalesSignals on Zoho keeps your sales team updated about every external interaction with your company. If someone mentions you on social media, if someone visits your site, if your email is opened, you will get immediate notifications.
With this, you can know who’s interested in your product and the leads to follow. Because following the wrong leads and prospects can hurt your business.
Let me say here that Zoho CRM can be a bit tricky to navigate for beginners, but eventually, you will get the hang of it.
To cap it up, Zoho CRM makes life and business easier.
Zoho offers a 15-day trial period and has a free plan for up to 3 users.

The pricing ranges from $12 per month on the Standard plan to $45 per month on the Ultimate plan.
ZOHO ONE 30-DAYS FREE TRIAL WITH EVERYTHING YOU NEED
ZOHO ONE is one of the best options for your money. The monthly pricing is just USD 35/EUR 30/GBP 30 per employee. It includes features such as:
- CRM
- Sales
- Marketing
- Support
- HR
- Accounting
- Operations
- Office Suite
- Project Management
- Social Media
See how Dave from OfficialReviews uses ZOHO ONE in “Make USD 10k or more per Month“.
2. HUBSPOT
In the world of CRM, HubSpot is one of the well-established names.
HubSpot has been designed to fit a larger number of customers than many of the other CRM software out there. But that doesn’t mean you can’t use it if you are still in the small business category. After all, the goal is to grow right?

If you are into marketing, sales, or just rendering services, HubSpot can be great for your business.
One of my favorite features of the HubSpot CRM is that I can sync it to my Gmail and Outlook, and easily keep track of my priorities on these platforms too.
On the HubSpot dashboard, you can keep track of relevant information about your company. Scheduled appointments are displayed so you don’t risk forgetting them, keep track of all sales information and performance of your sales team.
Essentially, with HubSpot, you have all your email interactions, calls, and social media handles at one spot, ensuring that you don’t miss any angle from which your customer might be trying to contact you, and you can easily interact with all your leads.
HubSpot CRM is free, but they do offer other paid CRM software like the Marketing Hub, Sales Hub, Service Hub, and CMS Hub all of which vary in price.

Thoughtfully, HubSpot has a blog where you can read helpful content on marketing, sales, and customer success, so head on to their website and make the best out of the offers.
3. SALESFORCE
With over 1 million users worldwide, you must know that Salesforce must be giving businesses what they are looking for.

This CRM software with the entire App Suite will cover every angle of your customer interaction. All the branches of your business including;
- Small Business
- Marketing
- Sales
- Commerce
- Analytics
- Engagement
- Productivity

This CRM offers many mind-blowing features;
- It is easily customizable; a very essential feature in any good CRM as every business is different in what they need from CRM software.
- Mass emailing option, and a variety of email templates to choose from; you can use different templates for different customers to give your business a fresh look.
- AI Einstein ensures that every email and reminders on your calendar are synced with your CRM software so you don’t miss out on any detail.
You can get Salesforce for your business for as low as $25 to as high as $1,250 (every plan contains different features).
4. FRESHSALES
Do you need an all-round view of your business and its requirements for growth? Don’t look too far, Freshsales offers this and more. Freshsales is a cloud-based CRM, which means whatever you do with this CRM will be fast and a lot more efficient.

With Freshsales, you can do a lot that will project your business the right way. We’ll help you out with some of the features of this software.
- Sending personalized bulk emails, and tracking activities on said emails. If someone clicks a link within your email, the Freshsales CRM software will notify you.
- Lead Scoring; Prioritize and follow the right leads. The software uses collected data to show you the right customer prospects to follow.
- Built-in Phone. Yes, you can make calls on Freshsales. Get notified about scheduled calls, and make those calls right on the platform.
- Freshsales works in sync with Google Calendar
- Monitor the progress of all on-going deals
- Tracks web pages that your prospective clients are visiting so you can use that data in interacting with them.
Freshsales offers a 21-day free trial after which the pricing ranges from $25 to $79

5. PIPEDRIVE
Pipedrive is a sales-oriented CRM, meaning you won’t get some of the features that an all-round business CRM offers. It’s perfect for use for just your sales team as opposed to the whole of your business.

Pipedrive is easily customizable to fit your sales process, sync emails, track calls, review your contact history, and keep track of schedules.
Pipedrive also supervises the efficiency of your sales process by monitoring your performance.
The average conversion rate from potential customer to customer is calculated, so you know if you’ve been meeting your targets, and the new leads to follow.
There’s a lot more to Pipedrive and not everything can be covered in this article! You need to discover them for yourself. If Pipedrive seems like the best fit for your business, then check it out.
The pricing for this software is quite reasonable. Billed monthly, you can get it for as low as $15 and as high as $99 for the most features

6. ACTIVE CAMPAIGN
ActiveCampaign is a full-on email marketing tool which also offers CRM tools as a part of its package.

This software offers personalized email marketing, to ensure that every customer receives emails best suited to them.
Also, marketing automation makes it super easy to segment your contact and computerize the sending of emails.
But you are probably not here for that, so let’s talk about the CRM tools of ActiveCampaign.
The first thing I noticed about this CRM system is its ease of use. It is quite easy to navigate and centered on following the progress of every deal.
You can create stages for the progress of your deals, and update them as they evolve from just potentials to customers/sales.
This CRM also manages your contact data. If a contact is associated with a deal, it is recorded on the contact’s account alongside every action you take and interaction you have with the contact such as sending emails. With this, you can keep track of the steps you’ve made with a particular contact to lead them to sales.
With Deal Scoring on this platform, with the activities of your contacts, ActiveCampaign can tell you if they will convert to sales or not, so you don’t waste your time following the wrong lead.
On the lowest subscription plan, you will pay $9 per month, the most expensive plan costs $229 per month (all paid yearly).

7. INSIGHTLY
Insightly’s most unique feature is its integration with many external applications. Therefore, on the software, you can still work with all your favorite applications at one location. Insightly CRM fully integrates G Suite and Microsoft Office 365.

Insightly caters to the CRM needs of over 25,000 companies.
If your goal is to improve customer relationships and to do it quickly so it can impact your business, then Insightly might just be right for you.
Insightly helps you create engaging experiences with your customers, by giving you a clear picture of your customers, their needs, their preferences, making every interaction with all your customers unique.
Furthermore, it also manages your customer data, tracks your leads, and contacts to the point of sales by managing your schedule alongside your emails, phone calls, contacts, and meetings.
The Plus plan on Insightly costs $29 per month; the professional plan costs $49 per month; while the Enterprise plan costs $99 per month (they bill all plans annually).
CONCLUSION
That’s it. We have just given you 7 of the best CRM software in 2020 that can promote your relationship with your customers and increase sales. Choose the one that best suits your business, and start making these software work for you.
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