IS INSTAGRAM REELS JUST ANOTHER TIKTOK?
What is Instagram Reels?
IS INSTAGRAM REELS JUST ANOTHER TikTok?
Instagram Reels just another TikTok? / Haven’t you heard that the best time to launch an offense is when your opponent is weak and unstable? If you haven’t, you heard it here first. Facebook clearly understands this philosophy as it recently launched Instagram Reels which looks a lot like Tik Tok.
But, let’s start at the beginning.
Tik Tok is facing uncertain times in the U. S at the moment as it is likely to be banned from the country having been reviewed as a potential threat to national security. President Donald Trump has threatened to ban Tik Tok from the U.S if its owners do not sell to a U.S owned company. Microsoft is looking to acquire Tik Tok’s presence and audience in the U.S.
WHAT IS INSTAGRAM REELS?
In the face of all these, Facebook has released Instagram Reels, a new feature to their already widely used product- Instagram. Reels was launched on the 5th of August 2020 in more than 50 countries across the globe and it creates a direct competition to Tik Tok. Before its official launch, Reels was tested in Brazil, Germany, France, and India (where Tik Tok has already been banned).
Reels is housed within the camera on Instagram and has a separate tab in your Instagram profile. This new feature allows users to record and edit short 15-minute videos with music, add effects, texts, upload video clips, etc.
These videos can be shared on personal Instagram feeds with followers or with everyone on a newly created space on the Explore page if the user has a public account. These short creative videos are called Reels and they offer Instagram users a chance to become creators and reach a large audience.
HOW TO USE INSTAGRAM REELS
When you open the camera on your updated Instagram, you will notice significant changes in the space. The new feature exists alongside Story and Live at the bottom of the camera. Each of these three has its sub-categories. If you tap on Reels, it will give you five options- audio, speed, effects, timer, and align.
- IG allows users to select with Audio a song from the Instagram music library. In addition, you can also use your original audio which Instagram will attribute to you if others want to use it;
- Speed controls the tempo of your videos, that is, how fast or slow it records;
- Effects provide you with tons of filters for your videos, you can utilize effects from Instagram and other creators worldwide;
- With the timer, you can select the duration you want the video to record for (videos can be a minimum of 3 seconds and a maximum of 15 seconds);
- Align provides a smooth way for you to make transitions on your videos. You can easily make outfit changes, add others to the video without a hitch.
Users can record Reels one at a time in a series of clips. Furthermore, you can also import videos from your phone gallery. You can save a draft of your reel, add captions, and hashtags, tag friends (you know, just the usual Instagram stuff). You can share your reel to your feed, story, or through direct message. If you share your reel on your feed on a public account, Instagram can choose it to feature your share on Explore for all to see, whether they are following you or not.
EXPLORE features only the best reels. If Instagram features your reel, the app will send you a notification to this effect.
THE CONTROVERSY OF REELS AND TikTok
Now, here’s the issue, Reels reminds everyone of Tik Tok.
Although Instagram has repeatedly denied allegations that Reels is a clone of the Chinese app, the similarities are unmistakable. The Verge records Instagram product director Robert Stein saying “…no two products are exactly alike, and ours are not either.”
But how true is this? Let’s take a look at some of the similar features of Reels and Tik Tok.
The basic purpose of Reels which is to let users shoot short, creative, and fun videos, add filters and music, create trends or challenges is exactly what Tik Tok does at the moment. Recently, Tik Tok has been the starting place for an increasing number of global trends and challenges.
Although the time frame of videos created on both platforms differ, as Tik Tok allows videos of up to a minute, while Reels can only be 15 seconds long, creating a video on Reels is the same as creating one on Tik Tok, with timed effects, music, editing tools, etc. So, if you’ve been using Tik Tok, navigating Reels should be a walk in the park for you.
INSTAGRAM’S EXPLORE VS TIKTOK FOR YOU
And, that’s not all. With Reels, Instagram can leave users glued to the “EXPLORE” page for hours on end by showing them Reels that they might like. This is what Tik Tok’s “FOR YOU” page is for, and it was a huge success, the app causing users to become addicted.
It is not surprising that Facebook would introduce Reels as a major competitor of Tik Tok. Particularly, considering that Zuckerberg unsuccessfully tried to buy the app from ByteDance in 2016.
At the launch of Instagram Stories, many accused Facebook of plagiarizing Snapchat in 2016. Many are saying that this is becoming a usual practice for Facebook.
Facebook should not have difficulties to pull this successfully off. Especially, considering the fact that they do not have to harness lots of new users. Instagram has a ready-made user-base of over 854 million in 2020. These already existing users of Instagram will set the feature rolling, giving it a lot of traffic.
With the apt timing of this launch, Reels could be an excellent alternative. Especially, if Tik Tok’s presence in the U.S and some other countries go south. What better way for Facebook to maintain dominance in the social media space?
CONCLUSION ABOUT IF INSTAGRAM REELS IS A COPYCAT OF TIKTOK
Instagram’s new feature has got many of its users excited. Although Instagram might have difficulties converting many of TikTok’s loyal users, who started with the app when it was Musical.ly. However, Instagram has a great advantage in countries where governments have or might ban TikTok.
Facebook asserts that it is providing users of Instagram something new and fresh to create and share. Regardless, many critics accuse FB of copying the idea of another app. Influencers will no doubt try to get more popularity from this new feature, which is what Facebook hopes.
Nevertheless, let’s see how the rest of the story unfolds in the following weeks. We will update this article and keep you posted!
THE 10 MOST AMAZING KEYWORD TOOLS FOR SEO
SEO: THE 10 MOST AMAZING TOOLS TO FIND THE BEST KEYWORDS
10 Most Amazing Keyword Tools – In today’s world, more emphasis cannot be placed on digital skills and the need to acquire them. Of these digital skills to be acquired, Search Engine Optimization falls in a high category.
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If you are reading this article, you likely have some idea about what Search Engine Optimization is, and if you don’t, you are probably wondering what all the rave is about SEO.
Understanding Search Engine Optimization can be the most important factor in drawing traffic to your website or blog, and therefore growing it. Search Engine Optimization is the organic version of Search Marketing, which means, you don’t have to pay for anything.
All you need to do to draw traffic to your website is to increase the quality and quantity of your content.
In simpler terms, Search Engines such as Google, Yandex, Bing, etc rank search results based on what they consider most relevant to users.
Hence, to be ranked high on this list, you need to enhance your website with relevant keywords by understanding how people make their search queries, the words they use, and then perfectly imputing them in your content to ensure the search crawlers find them relevant and compatible with the search query being made.
Pretty simple right?
But first, you need to find the keywords. Knowing how to find the most important keywords as they relate to your website is a huge part of the SEO strategy.
This article will lead you on a journey to find the 10 best keywords to increase your search engine visibility using some incredible keyword research tools.
10 MOST AMAZING TOOLS TO FIND THE BEST KEYWORDS
Finding keywords for your Search Engine Optimization is the foundation of excellently optimizing your website.
Before lunging into keyword research, first, you need to understand who your target audience is, what they are searching for, and what words they use most often in their search. Let’s dive in;
If you are looking for a keyword research tool that provides a wide range of data in a short time, then look no further. Soovle makes keyword research easy and fun. It collects search queries from all the major search engines such as Google, Bing, Amazon, etc and compiles them in one location.
So, when you type in a keyword, you get results from several search engines.
You select the search engine you would like to get your query, type in the keyword and Soovle does the rest by bringing you the major keywords surrounding your search from that particular engine.
More importantly, you get to see keyword volumes, that is, the number of times these keywords have been used across several search engines.
Knowing the keyword volume of each keyword is essential so you know the keywords to implement out of the pile.
If you effectively incorporate these keywords into your website or blog content, you are more likely to rank high when they are included in a search.
According to Warren Knight, Soovle also allows you to save your search so you don’t lose any of your data. And guess what? It’s absolutely free.
2. GOOGLE KEYWORD PLANNER
First off, let me first say that the Adwords Keyword Tool is no longer available in its original state.
But not to worry, Google has combined the old feature of the Adword Keyword Tool with Traffic Estimator, now known as Keyword Planner.
The Keyword Planner is a free tool, all you need to use it is a Google Ads account, and you are well on your way to getting some of the best keywords with the average traffic they gather monthly.
You search for keywords closely related to your product, service, or website, and you get a lot of information to boost your SEO strategy.
No, that’s not all.
The Keyword Planner also allows you to search for your competition.
So, you can type-in the site of your competition into the search box, see the keywords they use to make them rank high, and incorporate these essential keywords in your website content too.
On the upside of all these relevant features, you will be getting all these data from Google, the Search Engine with the most traffic, and the one you should target when optimizing your website.
Ubersuggest is important on this list because it generates new keyword ideas.
Many other keyword research tools suggest keywords based on the original keyword you have typed in, but Ubersuggest goes a few steps further.
According to Backlinko, Ubersuggest provides keywords related to the original keyword, but not necessarily on the exact topic.
That is, from the original keyword, this tool provides you with fresh topics to base your content on. The amazing features of this tool do not end here, you also get monthly search volume for each keyword, average Cost per Click (CPC), Pay Per Click (PPC) competition and SEO competition.
What I find most interesting about this particular keyword research tool is the Keyword Overview.
The Keyword Overview Tool on Ubersuggest provides you with important data on your desired keyword, such as the keywords search volume, the number of backlinks you need to rank on the first page for that keyword, a list of already written content on that keyword with a lot of traffic, backlinks and social media shares.
How can you go wrong with Ubersuggest?
This is one of the paid keyword research tools out there.
Now, don’t get alarmed.
SEMrush has a free trial version; when signing up, you have the option of starting with a 7-day free trial which you can choose to continue with but with limits.
On a SEMrush free account, you can only perform 10 searches per day and will get only 10 results per search.
This can be too low, especially for someone looking to optimize their website.
SEMrush does have a lot more to offer, and though you have to pay for it, you do get your money’s worth.
This research tool offers three subscription levels so you can make the best decision for your SEO strategy.
- the pro-level package costs $99.95 per month and allows you to track up to 500 keywords
- the guru-level package costs $199.95 and allows you to track up to 1,500 keywords
- the business-level package allows you to track up to 5,000 keywords
SEMrush reveals to you keywords that your competitors are already ranking for; very essential information if you are trying to rank on the first page of any search engine.
5. AHREF’S KEYWORD EXPLORER
Why is Ahref’s Keyword Explorer on this list? Because it’s amazing, but differently from all the others.
Now, before we go any further into the features that make this keyword research tool so amazing, you must first know that you have to pay for whatever service you receive from Ahref’s.
According to Pulkit Bhardwaj, they have a $7 trial offer which lasts for 7 days, but their pricing starts at $82 per month.
This keyword research tool gives you a comprehensive analysis of each keyword search. Here’s what you get from this research tool;
- Keyword difficulty (percentage) and how many backlinks you will need to get your site to rank on the first page
- With this research tool, you see the keywords and content for your competitor’s high ranking and fashion your website to do better.
- Get keyword ideas for 10 different search engines including Youtube, Amazon, etc.
- Over 1000 keyword suggestions, which come in the form of phrases, questions, etc. to help you create even better content around that keyword.
Serpstat is not just a keyword research tool, it is a full-blown SEO tool/suite with all of the features to manage the SEO requirements of your website.
Alongside keyword research, you get website analytics, backlink analysis, a rank tracker, website audit features, etc.
This tool can largely be used for competitive analysis, which is very essential in SEO strategy.
You can find competitors and get in-depth analysis on their website, see what pages have dropped in rank, view the difficulty of your keyword search.
Are you are looking for the best way to gain an upper hand on your competitors? My advice, don’t sleep on Serpstat. It costs $55 per month.
7. MOZ KEYWORD EXPLORER
Like every other keyword research tool, the Moz Keyword Explorer provides you with keyword recommendations based on an original keyword query.
Why is it listed here as an amazing keyword research tool? This tool possesses two unique features that make it different from a lot of the other tools on the market;
- Organic CTR- with this feature, you will know the number of clicks you can expect to get if you make the first page of the Search Engine, like Google.
- Priority- As the name implies, priority takes into account all the results from your keyword query i.e search volume, keyword difficulty, etc. to determine if you should prioritize a particular keyword in your content
From the image, you can see that coupled with the monthly volume and difficulty level for the keyword “food,” the Organic CTR and Priority level are displayed.
However, to gain access to this excellent research tool, you will have to pay for Moz’s entire SEO Suite.
But it’s worth it.
8. GOOGLE TRENDS
We are back to Google again. Google offers such a wide range of amazing keyword research tools that can effectively make your content SEO-friendly. Google Trends is unique in what it offers in the area of keyword research. Therefore, Google ranks even twice among the 10 most amazing keyword tools!
Unlike other keyword research tools, Google Trends tells you how popular or “in use” your search query is.
With this excellent feature, you can compare two or more keywords to see the extent to which they are trending, and easily decide on the keyword to go with.
With Google Trends, the interest of the market in that particular keyword is provided in a graph for you to depict how interest has risen or fallen over time.
Knowing what people are interested in at a particular time enables you to create content around that trending keyword, hence driving traffic to your website.
So, before you start writing that content you are about to write, pause, head over to Google Trends, and utilize this amazing tool.
9. LONG TAIL PRO
This keyword research tool is more specific than others. Of course, it provides you with all the basic information surrounding your original keyword search, like search volume, keyword competitiveness, and ranking difficulty, etc.
But all these, the other earlier mentioned keyword research tools can provide.
So why Long Tail Pro? Long Tail Pro offers you long-tail keywords.
No doubt you want to know what long-tail keywords are and why they are important.
Well, long-tail keywords are keyword phrases that you can use on your website or blog post that can drive even more traffic.
So, instead of giving you results with one word or two, it gives you full-on sentences to work with. With this, you can derive content titles that users are mostly searching for.
The final spot on this list is awarded to the Jaxxy Keyword Research tool. Why?
Because it is amazing.
With Jaxxy, you can get
- Average Monthly Searches for your search query, that is, the number of searches a keyword generates every month.
- Quoted Search Results, which tells you the number of websites competing for the same keyword
- Estimated Traffic. This is what makes Jaxxy unique. This feature estimates for you how much monthly traffic you will get if your content ranks on Google’s first page.
- Keyword Quality Indicator. This feature tells you the quality of your keyword There’s red which indicates bad, green indicates good, and yellow is fine.
- The SEO feature tells you how difficult it would be to rank high for a particular keyword.
Jaxxy offers a lot in the field of keyword research. So head over there and get started.
CONCLUSION to The 10 Most amazing Keyword Tool
With all these discussions on the 10 most amazing keyword research tools, you have a lot to think about and a variety to pick from. But take your time. Keywords are so important in your SEO strategy and you don’t want to go wrong. That’s why I’ve compiled this list for your ease. I’d like feedback on what you think of them and the ones you’ve tried.
See also how Dave of OfficialReviews uses Keyword Tools for finding the right Niche in “How to Make this Website for USD 59 and earn 10k or more a month!”
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